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UNT to offer PBS program online
DENTON (UNT), Texas — University of North Texas students will soon be able
to add to what they are learning in the classroom by viewing a Public Broadcasting
System television program via their computers.
Through an agreement with the program, Small Business School, students will view
streaming video of the program's 30-minute episodes after a server was
installed in UNT's Computing and Information Technology Center.
Airing on PBS stations since 1994, Small Business School focuses on a founder
of a U.S. company that is ranked by peers in its industry as one of the best
in the nation. The people who have been spotlighted on Small Business School
include Anne Beiler, founder of Auntie Anne's Pretzels; Ebby Halliday,
head of the Ebby Halliday Real Estate Company in Dallas; the Lancate family,
proprietor's of Joe T. Garcia's Mexican Restaurant in Fort Worth;
and Glen Walser, owner of Automated Food Systems in Duncanville, which is the
largest producer of corny dogs in the nation.
Dr. Roy Busby, UNT Regents Professor of journalism, said students in his advertising
and integrated communications classes will be required to view Small Business
School programs.
"By studying the strategic thinking, or lack of, that went into many of the decisions
these small business owners made, students can learn how those decisions affected
the many communication decisions that these owners made, such as what type of
advertising to use, and whether the decisions worked or not," he said. "Also,
since so many students today want to do some kind of business on their own, these
real-case examples will help to guide them."
Small Business School already airs Wednesdays at 9:30 p.m. on KDTN-TV/Channel
2, one of two PBS affiliates in the Dallas-Fort Worth area. However, students
can now view the program at any time because it is online, Busby said.
He added that UNT alumni will also benefit by having Small Business School online.
"The programs are great reference material for calls I get all the time from former
students wanting help with what they are doing in today's business world," he
said.
Dr. Maurice Leatherbury, UNT executive director of information technology and
academic computing, said that by hosting media such as Small Business School,
the UNT Computing and Information Technology Center "supports UNT's
mission as well as provides a public service to PBS viewers in the Dallas-Fort
Worth area and around the world."
To view Small Business School, go to http://SmallBusinessSchool.org/unt.
UNT News Service Phone Number: (940) 565-2108
Contact: Nancy Kolsti (940) 565-3509
Email: nkolsti@unt.edu
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